It all started back in the fall of 2008. Natasha Case and Freya Estreller started baking cookies and making ice cream in Freya’s mom’s kitchen. They named the flavor combinations after architects and architectural movements – farchitecture – food + architecture. Their concept was perfect for an ice cream truck, a modernistic approach to the “Good Humor” man. With gourmet food trucks on the rise, they found a postal truck on Craigslist. In April 2009, they launched their product at the Coachella Valley Music Festival and the rest is history. Since then, they have a fleet of 4 trucks in Los Angeles, 2 trucks and 1 cart in New York, 2 trucks in Austin, 2 trucks in Miami, ice cream sandwiches sold at Southern California Whole Foods Markets, and storefronts in Culver City and newly opened Pasadena. The one of the greatest milestones is teaming up with Dexter, Showtime series, to celebrate its final season, with the “Killer Combo”.
The name “Coolhaus” comes from:
- Bauhaus, an influential modernist design movement of the 1920’s and 30’s
- Rem Koolhaas, the famous Dutch architect and theorist, who challenged the mantra “Form follows function”
- “Cool house” what you’re eating, an ice cream sandwich deconstructed into a cookie roof and floor slab with ice cream walls
Every Coolhaus Ice Cream Sandwich is all-natural, handmade, and organic whenever possible. Their dairy is sustainably produced and artificial growth hormone-free. They also use seasonal farmers’ market fresh ingredients. Every ice cream sandwich is wrapped in a customizable, edible wrapper that is all-natural and calorie-free. Yes, you can save all the calories for the ice cream and cookies!
Pretzel Chocolate Chunk Cookies with Chocolate Guinness Ice Cream sounds weird, but it is oh so good. The Guinness actually brings out more of the chocolate flavor. The ice cream itself is premium. You can feel the butterfat coating your tongue like a velvet blanket. It tastes rich but it actually not a very heavy ice cream. The cookie itself was a great combination with the sweet chocolate and salty pretzel. The cookie was a little too hard to eat as a sandwich but it was great as a dipper. Thumbs up, way up!
To read more and see slideshow, please visit: http://www.examiner.com/review/coolhaus-keeps-it-real-with-modernist-designed-artisan-ice-creams
OC Food Diva