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Sunday, October 7, 2012

Gotta Have S’more is the evolution of campfire comfort sweets

Carmen Lindner and her husband had joked around for many years about opening a S’more store. One day, Carmen decided to get in the kitchen and start experimenting with different shapes. This was the first time she really enjoyed baking and couldn’t stop creating. In December 2009, the S’muffin was born =  S’more goodness in the shape of a muffin. It’s not a cupcake or muffin as there is no cake in it at all. It has graham cracker on the bottom with roasted marshmallow on top. A candy piece is buried on top (also a great product identifier for the flavor of each S’muffin) and the bottom is hand-dipped in either white or dark chocolate (to match the candy piece). Gotta Have S’more also donates a portion of their proceeds to support Women for Women International, which helps women survivors of war rebuild their lives.

Let’s take a look at some of the different options to tickle your S’more palate:

Milk Chocolate S’muffin is everything you remember as a child, gooey marshmallow, crunchy graham cracker, and silky milk chocolate (candy piece on top and chocolate dipped on the bottom). As you bite into it, the flavor combination takes you aback for a moment. As the chocolate melts in your mouth with the marshmallow and graham cracker, it takes on a more decadent flavor than just S’more. It’s more of a dessert than sweet snack. Thumbs up, way up!


To read more and see slideshow of photos, please visit: http://www.examiner.com/review/gotta-have-s-more-is-the-evolution-of-campfire-comfort-sweets

Mahalo,

OC Food Diva

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