“God Gave Rock ‘N’ Roll To” San Manuel Indian Bingo & Casino with the opening of Rock & Brews
Dave and Dell’s love of rock & roll and merchandising started back in 1967 at an emerging rock emporium called Winterland in San Francisco. The Rolling Stones were set to perform and Dell saw an opportunity to merchandise around this concert. With a collection of psychedelic t-shirts with the Winterland marquee on the front with the Rolling Stones stenciled on the marquee, they sold hundreds of t-shirts. After this success, they formed Winterland Productions and began the merchandising business in the music industry. Dave met Peter Morton, founder of Hard Rock Café, who wanted to see if they could get some guitars and other rock memorabilia for his restaurants and in exchange bought millions of t-shirts from Dave and Dell. This sparked the dream of one day owning their own rock & roll restaurant and selling- t-shirts. In 2010, Dave, Dell, and Michael Zislis (restaurateur/hotelier extraordinaire) got together at a KISS concert. After the concert, they enjoyed a cold beer and hung out with their longtime friends Gene Simmons and Paul Stanley, front men of KISS. Dave said, “What’s better than rock and brews?” This group of talented, creative, and business-savvy men brainstormed and Rock & Brews was born.
Rock & Brews (located inside San Manuel Indian Bingo & Casino)