Guest Blog Post: Christiana Sinacola is a content writer and
data analyst at NeoReach. She has a
passion for literature and has been featured in multiple online publications
within the influencer marketing space and other industries.
People look to food bloggers for kitchen wisdom and really good chocolate chip cookie recipes. Home cooking is one of the best skills to have, and whether you are a complete novice or a seasoned cook looking to try new cuisine food blogs provide a wealth of knowledge that’s just a Google search away. That does mean, however, that the food blog competition can sometimes feel rather intense. Here are five ways to spice up your food blog to bring in as many of these eager home chefs as possible and keep them coming back for more.
1. Add a video tutorial
Video tutorials are often easier to follow than written instructions. For something as temperamental as cooking and baking, a lot of terms and methods make far more sense when watching someone else carry out the steps. This is also a great way to carry your following onto other platforms like YouTube and IGTV.
Food52
2. Switch up the design
Spice up your site as well as your recipes. Add color and graphics or find a palette you enjoy and set your website to follow that theme. You can reach out to a freelance designer whose work you like or do it yourself, but a good logo and color scheme can really tie your blog together.
Sally’s Baking Addiction
3. Try a new recipe
Whether it’s a diet plan, a religious restriction or just an allergy, many people scour the web looking for recipes that fit their constraints and are still delicious. See if you can expand your audience by varying your recipes. Maybe focus on a vegan dinner, or make a gluten free dessert for people to try. No need to reinvent the wheel - or meal, if you will. Replace the chicken in a dish with grilled eggplant or use a dairy free milk in your next soup. Promoting these dishes and the workarounds will bring in new readers eager for recipes they might not have thought of on their own.
Nobody said food blogs only had to focus on what’s on your plate. What about what’s in your glass? Any good meal gets better when paired with an excellent drink, and the opportunities are endless. Put your own spin on a classic cocktail or share a tried and true method for hot chocolate.
The average home cook probably doesn’t think much when it comes to the tools in their kitchen. As a food blogger, share some of your favorite kitchen gadgets and tips. Your followers will be grateful for the insight and advice, and you get to hype up the tools you love most.
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