Hook Burger is a “labor of love” for the burger in Oxnard, California

Brent Reichard knows a lot about burgers. One might say that he loves burgers. After founding “The Habit” in 1969, Brent has made millions of burger customers happy over the years. Even though he sold “The Habit”, he wanted to find a new way to jump back into the burger market. Hook Burger became his “labor of love” which focuses on quality ingredients, friendly and organized service, and commitment to the community for ingredients and to help as a whole.

Hook Burger Oxnard fired up its grills for the first time on November 1, 2010, offering up a great value to customers with high quality ingredients without compromising on principles that one often sees happen with a successful restaurant. The buns are baked and delivered daily. All produce is locally grown and sourced from Santa Maria. All meats are all natural, humanely raised without antibiotics or growth hormones. Sauces are made from scratch daily. The restaurant interior has a very organic feel with the wood paneled floor, rustic red brick walls, earth-toned booths and wood-planked tabletops. The staff is friendly and upbeat. They continually circulate throughout the aisles checking in on you to see if you need more napkins, drink refills, etc.

Here is a look at some of the menu items:

Hickory Burger ($6.50 for single, add $1.50 for a double) starts with a 100% fresh USDA lean beef patty and freshly toasted bakery bun topped with thick cut bacon, Sweet Baby Ray’s^® BBQ sauce, homemade crispy onions, lettuce, tomato, and mayo. The patty is seasoned well and has a bold beefy, meaty taste. It has the perfect amount of BBQ sauce which complement the overall flavor without being overwhelming. Overall, the burger has a good balance of flavors. The onions could have been a little crispier and the bun is not quite sturdy enough for a double patty. The sauce plus the juice from the patties make the bun soggy. You’ll need to decide whether you’ll just reside yourself to messy hands or commit to a knife and fork. Either way, it’s worth it! Rating: 4.5/5

Pretzel Burger ($6.50 for single, add $1.50 for a double) starts with a 100% fresh USDA lean beef patty and warm pretzel bun topped with smoky BBQ sauce, caramelized bourbon onions, chipotle mayo, and melted American cheese. The pretzel bun is very sturdy and handles the juiciness of the burger patties and sauces with ease. The patties are nicely seasoned and juicy. The BBQ sauce is a tad too sweet when coupled with the caramelized onions. The flavor profile is reminiscent of a “Western” cheeseburger. So why not go all the way and add bacon? It would be a great addition to this burger. Switching the cheese from American to cheddar might also be a nice touch. Rating: 4.5/5

Onion Rings have a crispy, crunchy exterior. They are very flavorful with their sweet onion interior. Beer batter would be preferable, maybe showcasing one of the beers on tap as part of the batter. Rating: 3.8/5

French Fries are shoestring cut for a faster cook time and while they are by no means bad, thicker fries would be preferable. Also, the fries were a little bland and really need to be salted right out of the fryer. The presentation in the cone is a very nice touch. Rating: 3/5

Hook Burger also has locations in Burbank, Pasadena, Woodland Hills, Westlake Village, Simi Valley, and one coming soon to Valencia. Come in to try one and you will get definitely get “hooked” on these burgers!

Atmosphere: 5 out of 5 stars

Décor: 5 out of 5 stars

Service: 5 out of 5 stars

Food: 4 out of 5 stars

For more information:
Hook Burger

1811 Rose Ave.

Oxnard, CA 93030

+1.805.981.8636

Hours: Monday through Thursday from 10:30 a.m. to 9 p.m., Friday and Saturday from 10:30 a.m. to 10 p.m., Sunday from 11 a.m. to 9 p.m.

Parking: Free parking in Rose Ranch Center parking lot